Estimates for planning, not financial advice. Your inputs never leave this page.
- Value of one lead to you£200.00£2,000 customer value × 10% close rate
- Break-even cost per lead£200.00above this, each lead loses money before service costs
- Healthy target (25–33% of lead value)£50.00–£66.67leaves margin for the cost of serving the customer
- Implied budget for 50 leads/month£2,500–£3,333lead target × target cost per lead
For context: our Meta campaigns for a Jersey wealth management client run at a £6.33 blended cost per lead. See the case studies.
How this is calculated
Everything above is plain arithmetic on your own numbers, using the method from our guide to what a good cost-per-lead looks like: a lead is worth your customer value multiplied by your close rate, a healthy cost per lead is a quarter to a third of that value, and break-even ROAS is simply 100 divided by your gross margin. There are no industry averages or hidden assumptions baked in, because the honest benchmark is your own economics, not a table someone else published. (Unfamiliar terms? See the glossary.)
Want an exact number for your business, with your real close rates and margins in the model? Get in touch and we reply within one working day. No pressure, and the calculator stays free either way.