Jersey wealth management firm
A predictable pipeline of qualified enquiries
Delivered in one of Meta's hardest verticals.
The problem A Jersey wealth management firm wanted a predictable flow of qualified enquiries rather than vanity metrics, in a category where compliance limits what an ad can say and lead costs are among Meta’s highest.
The approach We agreed a written definition of a qualified lead, built the campaign around a single clear offer (a complimentary consultation), then scaled the winning ads and cut everything that underperformed.
The numbers Fast out of the gate: 116 qualified leads in the first five weeks at £4.35 per lead. Across the campaign to date: 200 qualified leads at a £6.33 blended cost per lead — every one counted against the definition agreed before launch.