Home / Case studies

Real campaigns,
real numbers.

How the Cold Fusion system performs for Jersey businesses, with the figures we measure ourselves against. No fluff.

Client case studies

Lead Generation · Financial Services18 Jan – 12 May 2026

Jersey wealth management firm

A predictable pipeline of qualified enquiries

Delivered in one of Meta's hardest verticals.

200
Qualified leadsIn under four months
£6.33Blended cost per lead
116Leads in the first 5 weeks
£4.35Cost per lead, first 5 weeks

The problem A Jersey wealth management firm wanted a predictable flow of qualified enquiries rather than vanity metrics, in a category where compliance limits what an ad can say and lead costs are among Meta’s highest.

The approach We agreed a written definition of a qualified lead, built the campaign around a single clear offer (a complimentary consultation), then scaled the winning ads and cut everything that underperformed.

The numbers Fast out of the gate: 116 qualified leads in the first five weeks at £4.35 per lead. From 18 January to 12 May 2026: 200 qualified leads at a £6.33 blended cost per lead, every one counted against the definition agreed before launch.

Figures to 12 May 2026 · Meta Ads ManagerCOLD FUSION ✦
E-Commerce · SalesROAS to 12 May 2026

Multi-brand Jersey retailer

A Meta channel that pays for itself

Profitable, scalable sales across every product line.

4.73×
Blended ROASPays for itself 4.7× over
190Orders in 7 days
6,191Clicks in 7 days
164,555Combined reach, 7 days

The problem A local retailer with multiple product lines wanted one thing: profitable, scalable sales, with every pound of advertising accountable.

The approach We took over their Meta advertising and built dedicated campaigns for each brand in the range, with creative tested and budgets following the winners.

The numbers 190 orders from 6,191 clicks and a combined reach of 164,555 in one seven-day window (reported July 2026), on an engagement with a 4.73× blended return on ad spend to 12 May 2026.

ROAS to 12 May 2026 · orders, clicks & reach: 7 days, reported July 2026 · Meta Ads ManagerCOLD FUSION ✦

Both engagements run on the Cold Fusion system: organic social, Meta ads and a conversion-focused website working as one engine.

Your numbers next

Let's write your
case study.

50 qualified leads in 90 days, guaranteed. We reply within one working day.

Start a project →
Start a project